There is no crisis worth it. In a country with more than five million unemployed, businesses closing, overcrowded soup kitchens, and more and more families nearing the poverty line; it seems that smartphones have become a basic necessity. Or at least that's what it seems, judging by the results obtained by the national branch of Samsung Electronics, which beat sales record thanks, in large part, to the family of mobile phones and tablets Galaxy.
It is also worth noting that in certain subsequent periods the initial expectations of the South Korean company were not always met, as evidenced at the end of June by the reduction of orders for its flagship model’s most emblematic landmarks, the Samsung Galaxy S4. Perhaps for this very reason, the Seoul-based firm has already begun to move with the intention of relaunching the sales of its flagship through a movement that in its native South Korea seems to have gotten off to a good start with the more than 150.000 units of the Samsung Galaxy S4 LTE Advanced in its first weeks on sale.
Returning to the results of that year, the total net amount of the sales de Samsung Electronics UK was very close to 1.833 billion euros, which represents a increase of 35,5% compared to the previous year. Of this net turnover, net profit was situated in the 31,7 millones de euros after having disbursed about 14 million euros in taxes to the Spanish Treasury. A figure that is not particularly high compared to its total business volume, but it is well above other companies such as Apple , Google, Amazon o Ryanair that are billed and taxed in Ireland despite operating in Spain.
Sales data from Samsung in that period, compared to those of one of its main rivals, Apple , follow the general trend seen in the first months of recent years. While globally the Apple brand continues to lose the battle against Android devices throughout Western Europe, the results in Spain of its direct battle with Samsung were reflected in the fact that the South Korean company is hot on the heels to those in Cupertino, while they came to declare local losses despite breaking revenue records thanks to tax strategies and billing to Ireland.
Spain, a mobile country: penetration, average spending and habits
Spain is one of the countries with the highest smartphone penetrationMessaging apps like WhatsApp have become the default communication channel at work and in personal life. Our country also acts as entrance door to Europe for Chinese manufacturers, with a consumer who is particularly price-sensitive and open to Asian brands. Thus, Samsung and Xiaomi They recurrently compete for leadership in units, with Apple in a solid third place and shares above 20% in value.
According to recent reports, in Spain there are more than 42 million mobile users and an annual market that easily exceeds 10 billion smartphones. The half price Purchase price has risen from around 261 euros to around 316 Euros, above the European average (~297 euros) and global average (~264 euros), driven by the high range and improvements in cameras, screens and connectivity.
La brand loyalty is high: around 93% say they will not consider changing manufacturers when they next renew their car. Even so, more than half prioritize the value for money, which explains the weight of the mid-range in Spain.
The most successful models: the strength of the mid-range… and some top-of-the-range models
- Samsung Galaxy A54 5G – 1,6%
- Samsung Galaxy A12 – 1,4%
- Redmi Note 13 Pro 5G – 1,3%
- Redmi Note 11 - 1,3%
- Redmi Note 13 - 1,2%
- Redmi 13C – 1,2%
- Samsung Galaxy A52s 5G – 1,2%
- Samsung Galaxy S24 Ultra – 1,2%
- Samsung Galaxy A53 5G – 1,1%
- Samsung Galaxy A55 5G – 1,0%
It is striking that, alongside this hegemony of the mid-range, there is a top of the range such as Galaxy s24 ultra, powered by and agreements with collaborating entities. In certain quarters, even a high-end iPhone has achieved the first position in sales for the period, proof that the perceived value and promotions can move the market beyond price.
Market share and revenue: Samsung leads by value
In reports from channel analysts, Samsung has led Spain in units with shares around 33,5%, in front of Xiaomi (~32,2%) and Apple (~13,3%). In terms of value, the South Korean company also took first place with nearly 36,8% of market revenue, slightly above Apple (~35,2%). OPPO y TCL They complete the top with more modest quotas, although with notable specific growth.
Galaxy Z Foldables: Growth, Innovation, and Sustainability
The series Samsung Galaxy Z has been consolidated in Spain: the Galaxy z flip It multiplied its units by six in the first half of the year compared to the same period last year, and the Z range tripled its turnover year-on-year in the first half of the year. Within the premium segment, foldables already account for around 15,6% of the Galaxy volume of more than 600 euros, compared to significantly lower figures in previous periods. Globally, shipments of foldable more than one have been fired 300% since its recent emergence.
Samsung's speech in Spain emphasizes a commitment to innovation and an ecosystem of connected devices that simplifies the user's life. In parallel, its roadmap of sustainability (Galaxy for the Planet): expand the use of recycled materials on new Galaxy products, remove single-use plastics in packaging, reduce consumption in standby mode of chargers and move towards the zero spill of waste. An example of this is the reuse of fishing nets discarded for internal components, with dozens of tons recovered. At the local level, the initiative Technology with Purpose It represents an investment of more than 25 million euros in education, accessibility, employability and well-being.
Milestones of the Galaxy saga in Spain
On the occasion of the tenth anniversary of the S series, the family Galaxy S10 registered in Spain more pre-sales than any other smartphone from the brand until then, with an increase close to 30% compared to the S9 generation. Key features include a Dynamic AMOLED display, an ultrasonic fingerprint reader on the screen, and a professional-grade camera, which reinforced the SXNUMX's positioning. high performance in the national market.
Beyond the product, the online channel has consolidated strategies of advertising performance and personalization supported by cookies and social networks, while the Spanish consumer maintains their preference for mobile phones competent and well priced, renewing the device every few years. All of this helps to understand why the family Galaxy continues to break records, and why Samsung and Xiaomi alternate as unit leaders in Spain, with Apple dominating the value in premium ranges. The result is a very dynamic market in which promotions, financing, and innovation in formats like foldable models make the difference.
