We already know that Android it accounts for about 60 percent of the Spanish smartphone market, but not all mobile devices that we see on the streets of our country are smartphones. In fact, both brands and users are increasingly looking at the tablet industry with different eyes and, in this sense, we offer you an interesting graph that will allow us to know which manufacturers stand out on home soil. Once again, we have to thank the colleagues of TabletZone.
As with smartphones, Android is once again the operating system that takes up a large part of the market on tablets. Despite this, in this article we are going to try to focus on manufacturers as they are a 'fairer' comparison between those that run the operating system of Google y Apple , which is the only brand that runs iOS, for instance. Similarly, we would also like to underline that the data belongs to the second quarter of the period analyzed in Spain.
Samsung in the lead with Apple in second place
As you can see in the graph that accompanies these lines, Samsung is imposed as the leading firm in tablet sales except for three weeks in which the Apple company managed to match the percentage of total units sold – on two occasions – and even surpass it – in one of the weeks of the period analyzed -. This constant pulse between both companies shows the strength of a broad and segmented catalog by Samsung versus Apple's unitary proposal.
On the other hand, we also verify that low cost brands become the third contender in contention, coming a few weeks to get very close to the main brands for, in the general figures for the entire four-month period, keeping 15 percent To this we should add the data obtained by other companies that, without having been included in the 'others' section of the graph, could well join the list of companies that produce equipment with moderate specifications and affordable prices. This block usually attracts users who prioritize price, multimedia consumption and portability on raw power.
In a second reading we will have to go down to eighth place to find another of the great brands, in this case Asus, whose sales most likely come from the agreement reached by the Taiwanese firm with Google for the manufacture of Nexus 7. Meanwhile, other reputable companies like Acer, Sony o HP they lie even more hidden in the depths of the rankings.
What's behind leadership: ranges, functions and ecosystem
Samsung's dominance isn't just explained by volume. The brand has built a portfolio with two very clear lines: Galaxy Tab S in the high range and A Galaxy Tab in the mid-range oriented to price qualityThis strategy covers everything from professional and creative uses to family entertainment.
On the premium side, the Galaxy Tab S family incorporates High refresh rate AMOLED displays (up to 120 Hz), advanced calibration and 16:10 aspect ratio to combine work and video with great comfort. The audio signed by AKG with Dolby Atmos It provides a wide scene and distortion-free volume. In terms of performance, the latest generation chipsets stand out with options for 5G connectivity, smooth multitasking and storage that can reach 1 TB. High-capacity batteries – with references exceeding 10.000 mAh y 45W fast charge – allow full-time workdays.
A differentiating factor is the S Pen, included in many models of the S range, with low latency to write and draw like on paper. In addition, Samsung DeX Turns the tablet into a desktop-like environment for office work, editing, and presentations with support for a keyboard, mouse, and external monitor. Design is another cornerstone: slim chassis, metallic materials, and finishes in shades like Mystic Black, Silver, Bronze or Navy, with two-tone anodizing processes that improve resistance and aesthetics.
The range A Galaxy Tab, for its part, covers everyday needs with large screens, good sound and solid battery life at a more affordable price. It is the ideal option for students, homes and first tablets, with popular models like the Tab A8 or Tab A9+. In both worlds, the ecosystem adds: synchronization with Galaxy phones, copy/continuity of content, auto pause on Galaxy Buds when receiving calls and tools like Samsung Kids y Knox for safety.
If we look at the standout models that tend to drive demand, there are references from the S series that have set the standard in productivity – including families such as Tab S8/S9, and large-format proposals with variants Ultra – as well as balanced options S7 | S7+ or the versatile S7FE with a wide screen and S Pen. For those looking for lightness and notes, S6 Lite It remains a solid entry point into the stylus. In terms of connectivity, almost all ranges offer versions Wi-Fi and 5G, to choose between mobile work or connected home use.
The Galaxy Note range increases its sales by 180 percent
Taking advantage of what we are talking about tablets, let's deviate slightly towards the phablets to highlight relevant information that will help us to support the information with which we opened this article regarding which brands and users are increasingly looking with 'different eyes' at devices that go further - in size and many other characteristics - than the smartphones we are used to.
In this sense, we are obliged to highlight how Samsung Galaxy Note sales have increased 180 percent over the past 12 months, until reaching the 28 million units sold worldwide.
With the third generation of the phablet of Samsung fresh out of the oven, the figures revealed by the CEO of Samsung Electronics, JK Shin, during the presentation of the Galaxy Note 3 they yield a total of 38 million Galaxy Notes sold since the first version was released. Regarding the sales forecast for the new device, Shin estimated that the figure of 10 million units; which does not seem like an unattainable goal based on the data from previous years that we have just presented.
Models, accessories, and purchasing: what users value in Spain
In addition to hardware, a key point in our market is the full experience: tablets with S Pen included in many variants of the S range, options of Book Cover keyboards and official cases, and a catalog of accessories that enhances productivity and protection. Expandable storage options, configurations with up to 16 GB of RAM in the top-of-the-range models and the possibility of sync files and calls with other Galaxy devices simplify everyday life.
When choosing, buyers often compare Screen size (between compact formats and large screens), processor power, memory, Wi-Fi vs 5G and price. This range, which goes from the family Tab A for contained budgets up to Tab S with professional specifications, explains why Samsung competes so well in Spain. Even initiatives such as the flexible financing with distributors and programs renove Officers help renew devices and maintain an up-to-date fleet.
The picture painted by sales data, the focus on ranges and the evolution of large formats (tablets and phablets) leaves us with a clear scenario: Samsung leads with variety, feature integration and value proposition at all price points, while Apple remains the second-largest player with a more limited catalog. The presence of affordable alternatives adds competitive pressure and keeps the market dynamic, benefiting users who now find highly refined solutions for work, study, gaming, or creation.
Source: TabletZone and AndroidBeats Via: UnwiredView.