The South Korean company has seen its history change in recent years, and that is Samsung It has gone from being a manufacturer of various products, to becoming the largest manufacturer and seller of smartphones in the world. And not only that has a high level with mobiles, but also with televisions and other multimedia devices. Therefore, it will radically change the image of the brand. Samsung is going to change from top to bottom, including, how can it be otherwise, its logo, which we will not see again soon.
It's not surprising, really, that South Koreans decided to do this early on. There are tractors on the roads of the Samsung brand, and you can't build a high-tech company on the same image it had as a tractor manufacturer, among other things. For all these reasons, and to compete more directly with other brands in the sector that are more prepared in this regard, such as Apple and Sony, they have decided to give the entire company a facelift.
Scott Bedbury will be in charge to guide this entire redesign. He's known for having done so previously with Starbucks and Nike, so it's safe to say he has a lot of experience in his field. We don't know for sure how this could affect the devices, although he can give us some clues. It's not fitting that Samsung would launch a major high-end device until the image change is done. On the other hand, once this is done, it shouldn't be too long until the smartphone is launched, since the first thing to arrive should be the flagship. That's precisely what the expression "flagship" means; it's the most representative ship, the one that leads the way for others, so to speak, within the world of mobile telephony.
It is therefore interesting to know the date on which the complete change of brand image would take place. All of this would be announced and presented at the CES in Las Vegas., a fair that takes place at the beginning of the year, which gives us an idea of ​​when Samsung's big devices might arrive.
A rebranding focused on AI and mobile photography
The repositioning of Samsung comes in parallel with its commitment to Galaxy A.I., a set of tools that enhances the camera, editing, and video on your phones and tablets. Generative editing analyzes an image and regenerates it by resize, delete, or reposition objects; it can also enlarge photos by filling the background and complete cut elements for more natural compositions.
The camera incorporates AI Zoom, which improves clarity at all digital zoom levels, reaching up to 100x with greater clarity. There is also Edit Suggestions, which examines the photos stored on your device and suggests automatic improvements; simply open the Gallery, tap the information icon, and apply the desired suggestion for a more balanced result effortlessly.
With Generative Editing It is possible to select people or objects (by drawing an outline or by long pressing), move, resize, or delete them and then generate the missing content in the background. Even at straighten an imageThe system intelligently fills in the cropped areas; and if you want to fine-tune the edges, when you pan the photo to see the checkered pattern, Galaxy AI fills in the missing border when you tap Generate.
On video, Instant Slow-mo Instantly transform any clip into slow motion: analyze the motion, intersperses AI-generated frames and maintains smoothness through the engine Pro Visual Engine. For scenes with complicated lighting, AI allows remove reflections and shadows with a touch, enhancing the final shot without visible artifacts.
These features are available in the series Galaxy S24 (including S24+ and S24 Ultra) and have been extended to S23 and S22As well as Z Fold5, Z Fold4, Z Flip5 and Z Flip4, already tablets Tab S9 and Tab S8Part of the processing is executed on the device and part in the cloud with advanced technologies such as Google Image 2, combining performance and quality. In the home ecosystem, the Environment Mode Smart TVs allow you to adjust brightness, saturation, and color tone, and even apply effects like background or shadow from the remote, aligning the visual experience with the new identity. If you were using the classic "remaster image" option in the Gallery, this improvement is now integrated under Editing suggestions, with more consistent results thanks to AI.
Impact on the next flagship and availability
The strategy is coherent: first the change of visual identity and then a flagship that represents it. A major launch isn't appropriate before the rebranding, but it shouldn't be delayed afterward either: the flagship model will set the tone for the rest of the catalog and take full advantage of the platform. Galaxy A.I. to differentiate themselves in photography, video and editing.
In the context of global presentations, the natural setting to communicate this leap is the CES of Las VegasBy concentrating on the beginning of the year, it serves as a reference for estimating launch windows for both mobile phones and televisions and other multimedia devices that will adopt the new image.
The combination of a new logo and a technological proposal focused on AI strengthens Samsung's position against Apple and Sony: clearer identity, advanced camera tools such as AI Zoom, Generative Edit e Instant Slow-mo, and a consistent experience across mobile, tablet, and TV. Everything points to a new era in which brand and product pull in the same direction.
