Instagram Stories has revolutionized the way we share our daily lives, allowing us to showcase creativity and personality through ephemeral images and videos. One of the most used and acclaimed features by users of this platform is, without a doubt, the ability to apply filters and effects that transform Stories into visually compelling and differentiated content. If you've ever wondered how to make your Stories stand out from the crowd or how to get the most out of the wide variety of effects available, you've come to the right place.
In this article, you'll find all the information you need to become a true expert in using filters and effects on Instagram Stories. From the differences between the two concepts to how to search, save, or even create your own filters to make your posts unique. Read on and discover every trick you need to use Instagram like a pro.
Filters and effects on Instagram Stories: What's the difference?
Before you jump into applying any effect, it is important to understand What are filters and effects and how do they differ?Although the two terms are often used interchangeably, there is a key difference:
- Filters: Filters are presets that modify general visual aspects, such as the colors, saturation, contrast, or warmth of an image or video. They are very similar to those used in traditional feed posts and their main function is to improve the overall appearance of your content without altering specific elements of the photo or video.
- Effects: The effects cover a much wider range. They do not only alter colors or light, but can also Add graphic elements, animations, distortions, augmented reality, virtual accessories, games and much moreWith them, you can turn yourself into a cartoon character, put on glasses, change the shape of your face, or even interact with small games built into the camera.
Notably Within the effects catalogue you can also find filters, as some creators design effects that simply change the visual aspect (such as lighting, color, texture). However, native Story filters are typically developed exclusively by Instagram, while effects can be created by the platform itself or by third-party users.
Why use filters and effects in your stories?
The use of filters and effects on Instagram goes far beyond simple aesthetics. These tools have a direct impact on the self-image, engagement and brand recognition. The correct choice can increase the visibility of your stories, capture the attention of your followers, and, in the case of brands, achieve a deeper connection with your audience. Plus, some filters quickly become popular and can help your content go viral.
Step by Step: How to Use Filters on Instagram Stories
- Access the Stories camera: Open Instagram and tap the “+” icon in the top right corner or swipe right from the home screen. Select “Story.”
- Choose or capture your content: Take a photo, record a video, or select a file from your gallery.
- Apply a filter: Once you have the image or video on screen, swipe left or right on the screen. You'll see different filters being applied to your content. As each filter is applied, its name will appear briefly.
- Post your story: Once you find the filter that best matches your style or message, finish editing your Story and share it with your followers.
Nota: The collection of native story filters is limited and rotating, meaning that when you reach the last filter, you will automatically return to the first.
Tutorial: How to use effects in Instagram Stories
- Access the Stories camera same as for filters.
- Find the effects button: At the bottom of the screen, near the capture button, you'll see several round icons with small graphics representing different effects. Swipe left to see all the available effects.
- Select an effect: Tap the effect you want to try. It will be applied in real time to whatever your camera is capturing, allowing you to see the result before recording or taking a photo.
- Explore more effects: If you want more options, swipe to the last icon (usually a magnifying glass or "Explore Effects"). Tapping it will open the Effects Gallery, where you can search by name, category, or terms related to your topic.
- Save and test favorite effects: When you find one you like, you can To try it, look at him to use in future stories, or send it to a friend.
- Create your content with effects: Once you've selected the perfect effect, record the video or take the photo and continue with the editing process.
How to find and discover new filters and effects on Instagram
La creativity on Instagram It has no limits because Any user can create their own filter and share it with the communityThis means the catalog of effects is constantly growing. To discover new filters, you can:
- Explore the Effects Gallery: From the Stories camera, access the magnifying glass icon ("Explore Effects") and browse categories like "selfies," "love," "moods," "animals," and more. You can also search by name or topic.
- From other users' stories: If you see someone using a filter you like, tap on the filter name that appears below their username at the top of the story. From there you can try it, save it or share it.
- Actual trends: In the Effects Gallery, there's a section dedicated to "trending" filters that are popular with users. It's a great way to discover what's trending.
How to save and manage your favorite filters and effects
To always keep the filters and effects you use most at hand, you can save them in your stories camera:
- From the effects gallery: When viewing a filter or effect, tap the “save” icon (a down arrow or a smiley face) to add it to your shortcuts.
- From a friend's story: Tap on the filter name and select “save.”
- Manage your stored filters: If you have a lot of effects, you can rearrange them, delete them, or explore new creations from designers.
Tips and best practices to stand out with your stories
- Adapt the filters to your personal or brand style: Use the ones that best reflect your image or message. Maintaining aesthetic consistency makes your profile more attractive.
- Use filters that generate engagement: Popular, novel, or fun effects tend to get more engagement. Experiment and see which ones are most effective.
- Do not abuse filters: The goal is to enhance your content, not hide it behind too many effects. The key is balance.
- Try trending filters: Stay up-to-date with viral effects to better connect with your audience and boost visibility.
Most popular types of filters and effects
Instagram is constantly releasing new filters, but some become classics and set trends:
- Beauty filters: They smooth the skin, add virtual makeup, brighten the face, and correct imperfections.
- Freckle filters: Very popular, they allow you to show off naturally freckled cheeks. Look for "freckles."
- Tanning filters: They simulate a tanned skin tone without sun, ideal for summer photos or to enhance the natural tone.
- Question Filters (Quiz): They allow you to create participatory and dynamic content in your stories.
- Disney Effects: Transformations into animated characters, such as princesses or heroes.
- Funny filters: They distort faces, change voices, or simulate aging, adding humor to your content.
Apply filters to feed posts and reels
Instagram also allows you to add filters to traditional publications and Reels. Its process is simple:
- For photos or videos in the feed: Tap "+," select the image, press "Next," and choose the filter at the bottom before posting. You can adjust the intensity.
- For Reels: Effects are applied before or during recording by sliding the effects at the bottom and selecting the one you like best.
How to create your own filters or effects for Instagram?
To develop your creativity, Instagram allows create and publish your own filters through Spark AR Studio, Facebook's official tool compatible with Windows and Mac. This software helps you mix templates, dynamic layers, and graphic elements to bring your ideas to life.
- Download and install Spark AR Studio.
- Create your filter using the available templates and tools.
- Follow the process for posting and linking to your Instagram account.
Getting the Most Out of Filters: Influencer Secrets
Top content creators not only use trendy filters, but also combine and adapt them to suit each occasion. Some effective tricks include:
- Preview the final result to make sure it fits with your message.
- Combine effects to achieve unique and original styles.
- Participate in challenges and trends, using viral filters to increase your reach.
Filters and effects in Instagram Stories are very useful for improving the quality of our posts. Knowing how to use them is key if we want to stand out with our audience, and you'll learn how in this guide. Share the information and more users will know how to do it..