WhatsApp Business offers a series of tools that allow you to automate responses to optimize customer communication. If you run a business and receive many repetitive questions, setting up automatic responses can save you a lot of time and improve the user experience.
In this article we will show you how to configure quick replies, welcome messages and away messages on WhatsApp Business. We'll also explore some advanced options using CRMs and third-party tools to take automation to the next level. Let's get started!
What are automated messages on WhatsApp Business?
The automatic messages In WhatsApp Business, these are predefined responses that are automatically sent when a user performs a certain action. These messages can be used to answer frequently asked questions, welcome new users, or even send a message to a friend. Clients or report on schedules of attention.
WhatsApp Business allows the configuration of three types of automatic messages:
- Quickly answers: Saved messages that can be sent with a keyboard shortcut.
- Welcome messages: They are sent automatically when a user starts a conversation for the first time.
- Absence messages: They are activated outside of business hours to inform customers when they can expect a response.
How to set up quick replies on WhatsApp Business
Quick responses are one of the most useful tools for saving time. They allow you to associate certain responses with a command, so that just by typing one keyword, the complete response appears ready to be sent.
Steps to set up quick replies on Android:
- Open WhatsApp Business and tap the “More options” menu (three dots).
- Select “Business Tools” and then “Quickly answers".
- Press the “+” button to add a new quick reply.
- Type the message you want to save and choose an easy-to-remember shortcut, such as “/schedule.”
- If you wish, you can include emojis or multimedia files.
- Click “Save” and your quick reply will be set up.
Steps to set up quick replies on iPhone:
- Go to “Settings” within WhatsApp Business.
- Select “Business Tools” and then “Quick Replies.”
- Click “Add” and write your auto-reply message.
- Define the keyboard shortcut with which you want to activate it.
- Click “Save” and it’s ready to go.
How to set up welcome messages on WhatsApp Business
The welcome messages They are ideal for making a professional first impression and streamlining conversations. They are sent automatically when a customer writes for the first time or if it has been more than 14 days since the last interaction.
Steps to set up a welcome message:
- Open WhatsApp Business and go to “Business Tools.”
- Choose "Welcome message".
- Activate the “Send welcome message” option.
- Enter the message you want users to receive when they contact you.
- Define recipients: everyone, new contacts only, or specific users.
- Click “Save” and the message will be active.
How to set up away messages on WhatsApp Business
The absence messages They are useful when you cannot answer messages immediately, such as outside of work hours or during holidays.
Steps to set up away messages:
- Open WhatsApp Business and go to “Tools for the company".
- Click on “Absence Message”.
- Activate the option "Send absence message".
- Enter the message you want to configure.
- Define the schedule at which the message will be sent: always, at a custom schedule, or outside of office hours.
- Select the recipients who will receive this message.
- Click “Save” and it will be configured.
Advanced automation with CRMs
If you want a more advanced automation, WhatsApp Business allows integration with platforms CRM and specialized chatbots.
Some interesting options include:
- Kommo: A CRM designed for WhatsApp that allows you to customize messages based on your sales flow.
- Clientify: Platform that centralizes customer management and enables automated responses.
- manychat: Tool for creating chatbots in various messaging applications, including WhatsApp.
Also, if you are interested in automation in other applications, you can read about How to set up automatic replies in Gmail, which can complement your automation strategy.
Other options for automatic responses in WhatsApp
If you use the normal version of WhatsApp, you can resort to third-party applications on the table:
- Autoresponder for WhatsApp: Allows you to schedule automatic responses based on keywords.
- WhatsAuto: Set up automatic responses and schedule them based on your schedule.
Optimizing customer communication through WhatsApp Business is an effective way to improve customer service and save time. Setting up quick replies, welcome messages, and absence messages will allow you to better manage your relationship with your customers. Clients without needing to always be available. Also, if you're looking to take automation further, integrating CRMs or chatbots may be the perfect solution for your business.
