TikTok is owned by the Chinese company ByteDance and since its creation in 2017 it has remained on the podium of the most popular applications in the world, especially among the youngest. Due to the notoriety that this social network acquired, the company decided to launch a lighter version of the app, which was originally designed for older devices. We refer to TikTok Lite which in recent days has decided to renew its focus in Spain and other countries and is giving its users the possibility of earn money watching videos.
What is TikTok Lite?
TikTok Lite is a "light" version of the well-known short video application TikTok and, like the original version, it was also developed by the company ByteDance. This application not only differs from the original because it is lighter, but also because will begin offering financial rewards to users for performing certain actions, such as watching videos or attracting new users.
At the moment, TikTok Lite has been launched in four countries: Spain, France, South Korea and Japan. As for the financial reward system, it is only initially active in South Korea and Japan, with plans to implement it in the rest of the countries shortly.
TikTok Lite requirements and limitations
The application is directed so Exclusively for users over 18 years of age and available for both devices Android like iOS.
Unlike the main app, TikTok Lite will not allow you to watch live broadcasts nor will it have advertising ads, with the aim of reducing mobile data consumption. The videos shown will be the same as in the original application, adapted to the user's preferences.
Operation and rewards
According to reports that have reached our hands, ByteDance hopes that each user can earn around one euro a day using TikTok Lite. To do this, users will accumulate points by watching videos, attracting new users and performing other actions that improve the usage statistics of the social network.
These points can be exchanged for rewards such as gift cards from Amazon, PayPal or other partner merchants, or used to “tip” your favorite content creators.
Reasons and controversies behind the launch
The launch of TikTok Lite seems to be focused on expanding the application's user base beyond the young audience, which currently constitutes its main segment. In the last times, TikTok has lost presence among applications most downloaded in some European countries. It is believed that this could be due to its lack of appeal to older users.
To all this, we must also add that TikTok Lite is not without controversies. The parent application has been repeatedly accused of being a espionage and propaganda tool in favor of the Chinese government, something that ByteDance has flatly denied.
We also cannot ignore the fact that TikTok is facing ban threats in the United States due to national security concerns. So the challenges that TikTok faces are several. We'll see how it goes with this new bet.