In Europe we are patiently waiting for the arrival of the LG G3. This terminal is being sold exclusively in South Korea and, according to information provided by ETNews, in a much more successful way than the Galaxy S5. Specifically, it would sell three LG G3s for each unit of Galaxy S5.
ETNews is a Korean medium and, as expected, the news comes directly from the Asian country. The latest LG flagship is one of the most interesting smartphones on the market next to the Samsung Galaxy S5 but, according to this Korean media, LG has managed to "bring down" the sales of the terminal of its main competitor. The supposed figures are clear: 25.000 to 30.000 units of the LG G3 have been sold every day since its launch last Wednesday, doubling the so far good amounts of its previous flagship, the LG G2.
However, the most important thing for the company is that it seems to have won the battle against its main rival in its country, Samsung. For every Samsung Galaxy S5 sold, 3 units of the LG terminal are sold. Specifically, the Galaxy S5 managed to sell 7.000 to 8.000 units a day during its initial release in late March.
Furthermore, the source also indicates that LG's marketing expenses have been much lower than Samsung's, thanks mainly to the number of leaks that have occurred over time while waiting for the official presentation. Both devices have their advantages and disadvantages, but it seems that the G3 is being a success in its country of origin.
Despite the good data, LG still has a lot of work to do because, although it is true that sales in the country where the terminal is manufactured are important, it is even more so to do so throughout the world in order to strengthen the image of success and good work. Therefore, until the terminal is launched in Europe and the United States in late June or early July, we will not be able to speak of a "feat" by the company since, in these territories, Samsung is still the King.
Figures consolidated in South Korea
Beyond the initial comparisons, the local specialized press pointed out aggregate data that reinforces the good start: Around 100.000 units of the LG G3 were sold in its first five days for sale in South Korea, with a daily range of between 20.000 and 30.000 unitsFor LG, this was a internal sales speed record in that initial stretch and, in addition, doubled the pace of the LG G2, which was estimated at around 10.000 units per day.
Comparison with Galaxy S5 and international context
The contrast with its great rival at home is striking: Galaxy S5 between 7.000 and 8.000 units per day in its early stages compared to the 20.000-30.000 range of the G3, which fits with the reading of a ratio close to 3:1 in favor of the LG terminal. Some voices from the sector They qualified the direct comparisons of the early days, but the underlying message remains: the G3 started with greater traction in Korea.
To put the global scale into perspective, it is worth remembering that Galaxy S5 surpassed 10 million units in its first weeks in the world, while Apple reached More than 5 million iPhone 5s sold in three daysThese figures serve as a benchmark for any high-end model outside its home market.
Marketing, leaks and peculiarities of the Korean market
One of the keys mentioned by the Korean press is that LG invested less in marketing than its competitor, leveraging the interest generated by sustained leaks and a widely circulated presentation. It was also noted that the Galaxy S5 launch in Korea it was conditioned by temporary restrictions by operators, a factor that may have limited its first few weeks. However, the G3's performance in its home country reflects actual product traction and a refined commercial execution.
Why the G3 was convincing and what remains to be seen
The LG G3 arrived with clear arguments: 5,5-inch Quad HD display (2.560 x 1.440) and very small bezels, a 13 MP camera with OIS+ and laser autofocus, and reliable hardware with a focus on efficiency and autonomy (3.000 mAh battery). In the software and security department, it added features such as knock Code, Content Lock y Kill Switch, as well as a simpler, cleaner interface.
In accessories, the ecosystem was reinforced with the QuickCircle Case, Bluetooth headphones infinite tone y wireless charger, underpinning the experience. And, on the commercial level, its roadmap included a deployment with dozens of operators internationally to compete head-to-head with the Galaxy S5, Xperia Z2, or HTC One M8. Industry reports even went so far as to place it hovering around the 10 million barrier on a global scale.
The final verdict depends on its sustained behavior outside of Korea, especially in Europe and the United States. But with 100.000 units in five days, daily rate of 20.000-30.000 and a differential value proposition, the LG G3 has not only marked a milestone in its home: it has also sent a clear signal that it can compete in the elite of the market.