We recently presented you the first advertisement of the Samsung Galaxy Note 3 and we highlight that, among other things, the South Korean company had distanced itself from the ironic advertisements focused on ridiculing the supposed benefits of the competition to highlight real-life usage examples of their devices. Now comes the first ad in which the Samsung Galaxy Gear is the main star - not a mere secondary of the phablet - and in it, the firm based in Seoul he hits the high note again with a video that is equally intelligent and creative.
Under the title 'A long time coming’, Samsung pays homage to the smartphones of science fiction history such as the wrist intercoms of Star TrekKnight Rider, The Flintstones – funny that they slept on stone mattresses but had smartwatches, right? – Power Rangers or Get Smart, among many others. In this way, the South Korean company presents the Galaxy Gear as a direct heir of all of them, like the device that has managed to make the dream of so many viewers of series and films who hoped for a future in which communicating would be as easy as talking to a watch come true.
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As you have just seen in the video, the ad is also a wink to sci-fi lovers - now known as geeks For those who suffer sleeplessness for what happens in 'Women, Men and Viceversa' or similar programs of high 'quality' and deep and intricate plots, only available to privileged minds -.
'Evolution' and 'A Long Time Coming': Two pieces, one message
Samsung's tribute is structured in two complementary announcements. First, "Evolution", condensed in one minute iconic reproductions of wrist communicators on a black background, from those of Predator y The Jetsons to Inspector Gadget, Power Rangers or Star Trek. The second, “A long time coming”, borrows sequences and phrases of these works to create a narrative mosaic that frames the appearance of the Galaxy Gear. In both cases, the watch has less physical presence than his own or services: the idea that the doll is a natural channel of communication.
This approach works on two levels: on the one hand appeals to collective memory of the spectator and, on the other hand, legitimizes the category of the smartwatch as a logical evolution of what popular culture has imagined for decades. There's no teleportation or holograms yet – those futuristic capabilities are not available -, but if Voice calls, notifications, and voice control that bring fantasy closer to everyday reality.
From fiction to reality: what the Galaxy Gear does and doesn't do
Beyond the cultural nod, the interest is in what the Gear contributes to everyday life. Your screen 1,63-inch Super AMOLED With a 320 x 320 resolution, it offers clear reading of notifications, although its brightness and color come at a cost: adjusted autonomySamsung's strategy of turning the screen off and on with a wrist gesture or the side button works, but the gesture may fail occasionally, forcing it to be repeated.
In connectivity, the watch is paired by Bluetooth 4.0 and relies on the mobile for most tasks. Integrates microphone and speaker to make and receive calls from the wrist, with outstanding audio quality for its size. It also allows give orders through S Voice for simple actions like “call…” or “send a message to…”.
La integrated 1,9 MP camera on the strap, capable of recording 720p, enables quick captures in spontaneous situations. It doesn't replace a mobile phone camera, but it does provide speed and discretion in everyday scenes. As a watch, it meets certification IP55 against dust and splashes, without being submersible, and its industrial design with exposed screws and integrated belt transmits sturdiness on the wrist.
Where the Gear shows the most room for improvement is in the notification managementNative apps (SMS, system email) display content on the watch; in others, the notification may simply say "tap to view on phone." This is a crucial point that can evolve with updates, but initially takes center stage to use without taking your phone out of your pocket. However, there is already useful integration with services such as Evernote o LINE and functions of pedometer to quantify activity.
In short, the Galaxy Gear brings ideas and usage scenarios that reinforce their vision as smartphone accessory. It does not intend – nor need – to replicate “space transportation” nor holograms; its value is in bring frequent actions closer together (check notifications, accept calls, record notes) with minimal effort. one-day autonomy and lack of total tightness are clear tolls; in return, it offers a app ecosystem growing and an interface approach touch and voice which paves the way for the category.
This context explains why the tribute to science fiction It's not just an exercise in nostalgia. It's a way of highlighting that the smartwatch is evolving from a universal intuition: look at the doll to interact without friction. And this is where Samsung seeks to convert the rarity in habit, saving that gesture of putting your hand in your pocket over and over again.
Leaving aside the clever commercial of Samsung, the objective of the campaign is to awaken the interest of consumers on a device that, although interesting, has certain imperfections - poor battery life, for example - that make him, for the moment, a gadgets much more novel than functional. Of course, time will tell if the Samsung Galaxy Gear It will end up being the true heir to the examples exposed in the video or if it will just be one more failed attempt to bring science fiction to the real world.
Source: SamsungMobileUSA (YouTube) Via: AndroidCentral.
