Google entered 14,42 billion dollars in the final stretch of 2012

  • Google reported revenue of $14,43 billion in Q4 2012, an increase of 36% from the previous year.
  • 94% of revenue came from advertising, highlighting its impact on growth.
  • Google Maps downloads on the Apple Store surpassed 10 million in 48 hours.
  • The Motorola acquisition resulted in a $353 million loss, but is seen as a step toward future profitability.
Pilar Calvo

2 minutes

During the last Google Quarterly Earnings Conference, Larry Page reported on the financial results of the fourth quarter of 2012 and, with an income of 14,43 one billion dollars, it can be said that the company improves notably but without ignoring slight problems that currently reside in its economy.

Google had revenue of $ 14,42 billion during Q4 2012, 36% more than in the same period of 2011. During 2012 as a whole, $ 50 million was allocated to the company. However, executing so many numbers entails high cost processes, and dOut of the $ 14 trillion, Google invested about $ 5 trillion in operating expenses during Q4 (that is, 33% of their income). The sum total of Google's actual profits, after performing all the calculations, amounts to $ 2,89 trillion in the fourth quarter of 2012.

All of this is a good news for android, because it means that the operating system is profitable, something that Larry Page boasted during the Conference on Google's quarterly earnings, with data such as that the six most downloaded applications in the free section of the Apple Store are from Google, with apps like Google Maps, or Youtube. Regarding the first app, important data was shown: the Google Maps renewed for Apple reaped more than 10 million downloads during its first 48 hours of availability in the Apple Store.

Another noteworthy information is that, of the 14 billion dollars in profits, 94% comes from advertising, 18% more than in the same quarter of 2011; The 25 companies that spend the most money on Google ads spend more than 150 million dollars each year. In addition, about 4000 hours of video were consumed per month, with truly profitable video, since the Gangnam Style generated $ 8 million in advertising.

Profits could have increased had it not been for Google's purchase of Motorola in 2012. The manufacturer's transition process it's getting expensive the Internet giant, with net losses, at the end of the quarter, of 353 million dollars; Although according to Google experts, it is a merit procedure that has to be carried out to find long-term profitability.