The MWC (Mobile World Congress) that will take place next week in the city of Barcelona is, along with the CES, one of the most prepared events by mobile companies from all over the world, since its annual commercial success will depend largely on how they manage to reach the media and the presentations of their products for the season, which will take place there. A couple of weeks ago we were commenting that LG had confirmed, through the invitation to its press conference, that it would present four new devices under the logo "4 more from LG". And that was all the information that could be circulated in this regard. Well, the Korean firm has just released a promotional video starring four letters: G, L, V and F, which from what we understand, refer to the Four series of terminals that LG will present at the MWC.
LG is already working on its own marketing campaign for the new handsets that will be at its stand at the upcoming MWC, which is just a week away. And it has just launched the mysterious letters G, L, V and F through a curious promotional video.
Play
As we can see in the video, the letter G appears introducing the word "Greatness", so we can think that the letter represents the flagship series LG's where we expect to see the LG Optimus G Pro. The letter L, which introduces the word "StyLe", clearly tells us about the renewed L series and the same goes for the letter F in "Freedom". But did we know anything about the V series («View») by LG?
Of course, we can affirm that LG It's coming to Barcelona loaded with devices and new products that won't leave us indifferent. There's not much time left until February 25th, and for all these insinuations from mobile companies to become real confirmations of what we can acquire in the android market.
The four families that landed in Barcelona
LG reveals its cards with the L series update (a trio designed for the general public: L3 II, L5 II and L7 II), a F series focused on bringing LTE to contained prices (F5 and F7), and the flagships of the G series. In parallel, the enigmatic V is realized in the line Optimus Vu, the large-screen, 4:3 format phablets designed for those who prioritize viewing and handwriting.
At the top, the G series shows two protagonists. On the one hand, the Optimus G, with Snapdragon S4 Pro quad-core 1,5 GHz, 2 GB of RAM and a screen 4,7-inch True HD IPS Plus (1280 x 768 and 320 dpi). On the other hand, the Optimus G Pro, which jumps to the 5,5 inch Full HD with IPS panel, heart 600 a 1,7 GHz Snapdragon and a generous battery of 3.140 mAh, designed for long days and demanding multitasking.
The L series is reinforced with recognizable designs and battery optimization. The L3 II maintains a compact form factor (3,2 inches, 1.540 mAh battery), the L5 II grows to 4 inches with 1.700 mAh, and the L7 II increases to 4,3 inches, dual core 1 GHz and camera 8 SM, seeking to offer a quality/price balance very attractive.
In the upper mid-range, the Optimus F5 and F7 focus on LTE 4G to bring maximum data speeds to more users. The proposal responds to a clear trend: the LTE standard is gaining ground every day, and far from being a passing fad, it's here to stay, transforming the consumption of video, games, and mobile services.
The V series embodies LG's "View phone": the Optimus Vu II, with 5 inch screen in 4: 3 format, 1,5 GHz dual-core Qualcomm processor and 2 GB of RAM, is designed for reading, annotating and viewing documents comfortably, differentiating itself from the usual 16:9.
Ecosystem, software and multiplatform strategy
Android is still the main bet LG's smartphone offering, but the manufacturer is not closed to other platforms. Proof of this is the tab-book, a tablet with a sliding QWERTY keyboard that opts for Windows 8 as its operating system, and the strategic move of incorporating the webOS ecosystem —after the agreement with HP, which retained the intellectual property— to promote it in its line of Smart TV.
LG also focuses on the connectivity of thingsThe idea is for the smartphone to become the control center for the home and connected devices, enabling scenarios where third-party apps and tools constantly expand functions, from multimedia sharing to home automation.
In proprietary software, the L II models incorporate Quickmemo to score on any capture, QuickButton to assign a key to the preferred app and safety care, with emergency contact options. In addition, features such as QSlide y QuickTranslator They come standard on the most complete devices to improve multitasking and daily productivity.
First impressions, cameras and screens
At the stand, the Optimus G and G Pro are the technological showcase. The Optimus G stands out with its Highly optimized Android Jelly Bean, smooth transitions and 32GB of storage, while the G Pro impresses with its panel Full HD IPS and the agility of the Snapdragon at 1,7 GHz. For practical purposes, the G Pro format requires two hands for many tasks, but delivers remarkable autonomy thanks to its 3.140 mAh.
The Optimus G camera integrates a 13 MP sensor and advanced features: Time Catch Shot captures previous moments so that "the photo" does not escape, Live Shot allows you to shoot at full resolution while recording video, and Smart Shutter Corrects blurry images in real time, plus burst and low-light noise reduction.
In turn, the Optimus G Pro It takes sharpness up a notch with 400 ppi and a rear design with small flashes reminiscent of other releases from the company. Touch response is very sensitive, and color reproduction is at a good level within the IPS family, a field in which LG has substantially evolved.
In mid-range, the L3II and the L7II They bolster their offering with battery and software improvements. The most compact model performs well in basic tasks, while the L7 II offers an attractive price/performance ratio for those looking for a recognizable design and a leap in camera performance without breaking the bank.
Availability, price and brand ambition
El LG Optimus G It was announced with integrated LTE connectivity, even in markets where it was not yet deployed, and a launch price around 649 euros, while the Optimus G Pro is still pending in some countries. In the affordable LTE segment, the F series aims to attract those who want 4G speed without paying flagship price, and the L Series II adds variants dual SIM to manage personal and business lines.
Company spokespersons, such as global communications director Ken Hong, have reinforced the brand vision: grow in market share with a balanced and well-differentiated range. Although the market recognizes challenges such as managing updates or the timely availability of highly demanded models, LG sets sales targets tens of millions of phones driven by the Optimus family and its commitment to Android.
For the most impatient, the company calls its guests first thing in the morning presentation in Barcelona, where live demonstrations, availability data by region, and more details on each line are expected. The combination of G, L, F, and V, along with ventures like Tab-Book and the push for webOS on TV, outlines a comprehensive strategy that spans from the entry-level smartphone to the connected home ecosystem.
Everything points to LG arriving at MWC with complete artillery: Renewals for the general public, democratized 4G, and flagships ready to compete head-to-head in performance, displays, and cameras, with a clear message about the platform and connected services that transcends the event.