The hype surrounding the Samsung Galaxy Note 2 is so high that the Korean company has had some trouble supplying the product. And it's no wonder, since this phablet's specifications are excellent, and what's more, It has the possibility of writing freehand on the screen.
Therefore, the forecasts that Samsung had regarding the sales it expects to achieve with this terminal have obviously changed, for the better. And has been JK Shin, Director of Mobility Business of the Korean company, who announced it yesterday “we have the idea that, finally, Galaxy Note 2 will sell, at least, triple than its predecessor in the first three months of availability in the market". If so, the numbers will be excellent..
This manager did not dare to give an exact number of terminals that will be sold (or that they want to sell), all according to Bloomberg, but it's worth remembering that the Galaxy Note sold over 5 million devices within six weeks of going on sale. So, if our math is correct, it should be selling like crazy. 15 million Galaxy Note 2 in the first three months. Some very good figures.
Despite its rivals, it is the best on the market
The truth is that this news has an additional importance, since when it first appeared in Note, this was the only model in its segment, but now it already has rivals, such as the one recently announced Optimus Vu 2 of LG and everything indicates that HTC will join the "party" of the "phablets".
But, despite the competition, Galaxy Note 2 is proven to be the best of them all. And, reasons are not lacking for it, since its Exynos quad-core processor, its 2 GB of RAM and its S Pen stylus are more than enough reasons not to have great rivals in the market ... Don't you think?
Confirmed sales and adoption rate
Samsung confirmed early milestones which support the forecasts: around 3 million units in just over a month (about 37 days) and 5 million in less than two months since its release. These goals were achieved far ahead of the first Galaxy Note, which took considerably longer to reach the same number of users. The jump in adoption demonstrates that the phablet format is no longer a niche.
At its launch, the Note 2 was positioned above the pace of its predecessor and only below the house's best-seller, the benchmark Galaxy S at the time. With that boost, analysts and the brand itself were already talking about cross the ten million barrier in a matter of a few months.
Marketing strategy and availability
The result was no coincidence: Samsung deployed globally coordinated campaigns, paying special attention to key markets such as United States and reinforcing local launches with high-impact actions (including events with popular artists such as DOGS in the Canadian debut). In addition, it was presented at the fair IFA from Berlin, an ideal showcase for mass-market products.
Availability was tiered by region, with Spain soon entering the first wave throughout the fall and an early presence in Korea, North America, Europe, and Asia. This approach allowed reduce waiting times and feed word of mouth just when demand was at its most intense.
S Pen Highlights and Value
The Galaxy Note 2 was defined as a high-end device: screen 5,5-inch Super AMOLED with HD resolution (1280 x 720), 1,6 GHz quad-core processor, 2 GB of RAM, rear camera 8 SM and a generous battery life. All of this is accompanied by a design with slimmer frames and smoother lines compared to the original Note.
The differential piece is the S Pen, with 24 pressure levels that provide a more precise and natural writing, as well as advanced features for productivity and creativity. With the boost from the Note family (also on tablets), the stylus lived a second youth and attracted developers to the specific tools, expanding the ecosystem of compatible apps.
Comparison with its predecessor and the Galaxy range
Compared to the first Note, the leap was evident: the screen grew but it optimized frames, the S Pen was powered up and fine-tuned. The adoption rate far exceeded that of the pioneering model and underpinned its role as second great banner of the brand behind the corresponding Galaxy S, which accumulated tens of millions of units.
In the channel, Samsung strengthened its position as leading smartphone manufacturer by volume, with tens of millions of units distributed each quarter according to analyst firms. This context explains why Note 2 accelerated sales and helped consolidate the large format in the company's catalog.
Direct rivals and legal landscape
The market responded with alternatives such as LG Optimus Vu 2 and HTC's proposals, but the combination of powerful hardware, software optimized for the pen and a very finely tuned commercial execution kept the Note 2 at the top of its segment. In parallel, the device reached appear in patent disputes high profile among large manufacturers, a legal back and forth that did not stop its commercial traction.
Galaxy Note 2 validated the format with solid figures from the start (millions in weeks, and additional millions before reaching two months), supported by a differential proposal with S Pen, specifications at the height and a global deployment without flaws, until turning it into indisputable reference within large-screen mobile phones.
