Five months, that's how long it took Samsung in getting to sell 10 million units of your Samsung Galaxy S2. The Samsung Galaxy S3 could have reached that figure before leaving. And it seems that there are already more than 10 million units reserved of the South Korean company's new terminal. This data, obviously, is not about sales, but about the number of devices that have been ordered by the various operators and stores that will be needed to meet user demand. If all this quantity is sold, we would be talking about something historical on a mobile Android.
I like it more and more Samsung, as a company and as a manufacturer, but above all with its latest marketing campaigns. They have managed in a very short time to catch up with Apple as far as hype, rumors, and other marketing paraphernalia are concerned. And all of this without even mentioning the specs Of the device.
Confirmed reservations, sales and global availability
The mobile division itself, through JK Shin and media such as Yonhap, confirmed that the Galaxy S3 surpassed the 10 million sold around two months after its release, with an average rate of 190.000 units per day. Before reaching stores, there was already more than 9 million reservations channel (operators and retail).
- Those initial reservations did not include United States by the use of LTE or with a different processor, according to executives quoted by the specialized press.
- Availability was extended to 296 operators in 145 countries; the arrival in the US was later. Around the 10% of the sales remained in South Korea, With up to 50.000 units on the first day in that market.
- To meet demand, Samsung operated at full performance with a manufacturing capacity close to 5 million units per monthThe Galaxy S2 needed five months to reach 10 million, which measures the jump of the S3.
Specifications and positioning
The Galaxy S3 came with Android 4.0 Ice Cream Sandwich, quad core and functions of multitask advanced. There was even a rumor of a 12 MP camera and screen 4,7 inch Full HD; finally the business model opted for a camera of 8 SM and a panel close to 4,8 inch HD, with Exynos' own SoC and LTE variants in some countries.
Marketing, competition and launch context
The strategy of marketing raised the desire for the terminal to the level of the ecosystem of Apple There were even sources like Eldar Murtazin that they talked about 10 million operator reservations before the formal announcement. The period without a new iPhone in the storefront favored the S3's traction, while the patent disputes between the two companies. Within the family, Samsung had already accumulated more than 60 million of Galaxy S and estimated for the S3 the potential to surpass the 40 million in the medium term.
Probably not even the iPhone 4S lives up to the characteristics of the new Samsung Galaxy S3, which would become the only competitor of the expected iPhone 5. Neither HTC, nor LG, nor Sony seem to have anything to do with the Korean flagship, which is increasingly desired by users. There was even talk of a 12 megapixel camera, attached to a screen of 4,7 inches with resolution Full HD, which would make the Galaxy S3 a mega mobile machine. All this without forgetting its processor, of our own manufacture, capable of running at between 1,5 and 1,8 GHz.
10 million units reserved before its launch is a historic figure, but it would be even more so if that amount could be sold in just one month, for example. Without a doubt, Samsung he's doing things right, and all the hype he's giving to the Samsung Galaxy S3 It is making it the center of attention of many specialized media, which no longer see it only as a competitor to Apple's smartphone, but as something superior, a reference for the new iPhone.
Commercial performance, carrier support and solid hardware explain why the Galaxy S3 broke records: he started from 9 million reservations, passed the barrier of 10 million sold in weeks and consolidated Samsung as a global Android reference.
