Everyone expected to know how the sales of Samsung Galaxy S3 Once the iPhone 5 hits the market, this Apple device is the great high-end rival to the best phone the Korean company has launched to date. And everything indicates that things haven't gone badly at all.
According to the company itself, sales in the US the week in which the Cupertino model began to be available were very good, so much so that they indicate that it was one of the five best they have had with this product. So much so, that in some statements of Kevin Packingham, Product Manager for Samsung Mobile in the United States, indicates that he thought: “What the hell is going on?" In other words, these good results are expected even in the company itself. Mind you, exact sales numbers for that week have not been provided from Samsung.
Sales context and direct rivalry
Market reports indicate that in a particularly competitive fourth quarter, iPhone 5 sold 27,4 million (around the 12,6% of quota), while iPhone 4S stayed strong with 17,4 million (near the 8%) and Galaxy S3 reached 15,4 million (around 7,1%). Adding both iPhones, Apple accumulated approximately 20,6% of the market. In the immediately preceding quarter, the pulse was different: Galaxy S3 led with 18 millionWhile iPhone 5, recently launched, barely had time to add up to nearly 6 million.
It is important to remember that many consulting firms report shipments and not always final sales to the user, so there may be some inventory in transit, although the figures serve as a solid approximation of demand.
A consequence of the good work done
The exact reasons that have been given for the sales of Samsung Galaxy S3 to have obtained these results are not clear, but what is certain is that the work during the last years of the company seems to be correct, since the fruits are arriving in the form of results: is the company that currently sells the most terminals and its market share is impressive all over the world. Of course, it still does not earn more money than Apple, since the results of the last quarters placed it in second position with 7,4 billion dollars.
Of course, some indicate that the good sales of the best Korean terminal are due to the fact that the iPhone 5 phone has not reached an impact like the previous models launched by Apple ... so many have opted for Samsung Galaxy S3 and its Android operating system. In addition, it is also beginning to be thought that the Patent war is helping Samsung, since it is now much better known and there is a current of opinion regarding the behavior of its main rival.
Finally, it should be noted that, in addition to the good performance of Samsung Galaxy S3, it is also expected that Galaxy Note 2 It's offering some very interesting numbers in the US, and a good example of this is that the main suppliers in that country already have agreements to begin selling it. Therefore, this is yet another piece of good news for Samsung, which is increasingly better positioned in the North American market.
Galaxy S3 Adoption Milestones
Samsung announced that the Galaxy S3 exceeded the 20 million around 100 days (average close to 200.000 units daily), with a notable distribution by region: Europe 6 million, Asia 4,5 million, South Korea 2,5 million y North America more than 4 millionShortly after, the milestone was announced 30 millionIn these balance sheets, the company usually talks about distributed units, a key nuance when interpreting actual in-store traction.
Seasonal effect, cycles and other factors
The call Christmas effect boosted global smartphone sales to around 217 million in that fourth quarter, compared to about 172 million from the previous one, turning the mobile into star gift. In leadership, the market was, above all, thing of two (Apple and Samsung): Apple capitalized on its loyal customer base and the renewal of the range, while some analysts attributed the slight drop in S3 to the proximity of his replacement. In parallel, high-end Android rivals (such as flagships from Sony or HTC) stepped up the pace, and the Galaxy Note 2 signed 3 million in just 37 days, strengthening the Samsung ecosystem.
The picture painted by these data helps to understand why the Galaxy S3 held strong even when the iPhone 5 set the pace: Samsung's global commercial push, carrier support and a well-executed product strategy kept the S3 among the most in-demand phones, while the iPhone ecosystem, with two very popular models, accounted for the bulk of the growth in the final stretch of the business year.
