We have been with the string of news and rumors about him for many months. Samsung Galaxy S3. So great is the ball of data and speculation already, that one cannot help but be excited when one discovers that the new indications about the date of presentation of the new device are almost final. This time it has been Eldar Murtazin, a reputed editor-in-chief of the medium Mobile-Review The one who raised the alarm. When Murtazin speaks, he doesn't usually make mistakes, and that's because he speaks with knowledge of the facts. He simply posted a tweet that could be related to the launch: "I'll be in London on May 2rd.
Faced with this tweet, there were many who rushed to ask him, among them, Stefan constantinescu, another senior writer, who hinted to him if his post meant that the Galaxy S3 it would be presented and announced on May 2. His reply was short, a smiling face.
It is true that this would not have to mean anything, but the fact that it did not deny it means a lot. On top of that, Samsung has already released the Galaxy S2 in Europe, and did so in May of last year. As if this were not enough, we must not forget that London hosts the Olympics, and that precisely Samsung seeks to carry out a special coverage of this sporting event, hiring 100 bloggers from around the world, indicating the company's interest in the city. The Olympic Games will kick off the day July 27th, and it would be one of the best times to get the most out of the promotional campaign for this new device.
If all these speculations and speculations are fulfilled, it could be said that Samsung has carried out one of the best marketing campaigns in its history. Never has there been such a stir for a mobile other than the iPhone, nor had they commissioned more than 10 million units before the device was released. Furthermore, it would be difficult to reach a larger number of people than at an event like the Olympics. And the fact of Samsung be interested in getting as much coverage as possible to this could be the final indication that the company hopes to do something big, very big.
Key hardware that raises the bar
El Galaxy S3 bet on a screen 4,8-inch HD Super AMOLED with Pentile matrix and Gorilla Glass 2 protection, discreet frames to take advantage of the front and a body of polycarbonate stylized with 133 grams y 8,6 mm thick. Maintains physical front button and sum Notification LED, a combination designed for continuous use without sacrificing design.
Power, connectivity and autonomy
In the heart beats a 1,4 GHz Quad Core Exynos to GPU Mali-400 y 1 GB of RAM, backed by a battery removable 2.100 mAhConnectivity covers HSPA+ and versions LTE, NFC, Bluetooth 4.0 y GPS with GlonassThere are variants of 16 / 32 / 64 GB expandable by microSD up to 64 GB; without direct HDMI output, resort to MHL for video.
Camera and smart features that make a difference
The main chamber is 8 MP with backlit sensor and the front of 1,9 SM (720p); shoots in burst at 3,3 fpsAllows take photos during the video and minimizes shooting time. About Android 4.0 to TouchWiz Nature UX, sum Smartstay (gaze detection), S Voice (voice control), Pop up Play (floating video) and services like S Health, streaming music or video on demand.
Models, availability and accessories
Availability is expected in Europe at the end of May, with versions 3G and 4G and a free price that could be around 700 Euros. Among the official accessories are: car holder, hdmi adapter, wireless charging base (staggered release), DLNA wireless adapter and protective covers.
Demand and launch strategy
The expectation translates into million-dollar reserves (it is spoken of more than 9-10 million) with the support of more than 100 operators globally. The event in London points to a deployment with great media coverage and a speech focused on the fact that the mobile "sees you, listens to you and understands you," positioning him as a direct rival of iPhone and Android reference.
If the pieces fit together—London, May window, Olympic push, and very competitive hardware/software—the Galaxy S3 will confirm a strategy that combines visible innovation to high-impact marketing, justifying the prior buzz and interest in a launch that, in terms of booking volume and global focus, is already playing in the big leagues.
