Meeting expectations is not only positive today, but it has become a requirement for the perception of the state of a company to be the best possible. If not, you start to speculate about the problems that occur. Samsung just announced that the sales of his Galaxy S3 they meet expectations.
According to the manufacturer itself, to date it has sold a whopping 30 million units worldwide from your reference phone. Some really impressive figures that come to satisfy what was expected and, therefore, Samsung can not be more than happy with how its terminal is "working" around the world (this amount includes all the I9300 models that are sold in Korea, USA and Japan). It is worth clarifying that in the industry we sometimes talk about “sold” units as distributed in channel, which also reflects the strength of demand.
In addition, the confirmation of the sale of thirty million phones confirms what the head of the mobility products division (Samsung Mobile) expected, JK Shin, which in September already indicated that they expected to sell this number of phones by the end of this year ... well, it seems, they have not only fulfilled it, but they have done it earlier than expected.
And the year may end up being even BEST
Therefore, and taking these figures for granted, it may be that when the year ends, since the upcoming Christmas season will surely increase the number of Samsung Galaxy S3 handsets sold. Furthermore, everything points to this model achieving a significant sales figure despite the arrival of the iPhone 5 and Nexus 4… at least on paper.
In short, Samsung is managing to complete the challenges that it is setting itself, another example is the three million Galaxy Note 2s that have been sold in 37 days, so it seems their manufacturing and performance are convincing in the markets. Now, it remains to be seen whether a 7-inch Note model will actually appear and whether the Nexus 10, which they manufactured for Google, is capable of competing with Apple's iPad.
Figures in context and distribution by region
The adoption rate of the Galaxy S3 was dazzling.: It exceeded 20 million in approximately one hundred days and reached 30 million in around five months, with peaks close to 190.000 units daily. In addition, Samsung announced a very balanced geographical distribution: about 6 million in Europe, about 4,5 million in the US and about 4 million in Asia, with 2,5 million in South Korea, figures that illustrate its global traction.
Comparisons, specific records and legacy in the Galaxy range
Sales of the new model far surpassed the Galaxy S2 in equivalent periods (the latter was around 10 million), and even surpassed the iPhone 4S in a specific quarter, with estimates of 18 million vs. 16,2 million. Throughout the life cycle, industry sources place the Galaxy S3 above 60 million, while the family Galaxy S surpassed 100 million and the Galaxy S4 became the best-selling Android with around 80 million, consolidating Samsung's leadership.
What drove demand for the Galaxy S3
- Display and layout: 4,8-inch Super AMOLED panel, close to 20% larger than its predecessor, in a lighter body of 133 g.
- Balanced cameras: 8 MP rear and 1,9 MP front, suitable for photo and video calls.
- Software and performance: Android 4.1 Jelly Bean, LTE and quad-core options in select markets, and experience optimization.
- Variety and marketing: new colors and different configurations that expanded its appeal to channels and operators.
Beyond the numbers, The Galaxy S3 boost bolstered financial results Samsung's mobile offering, with significant year-over-year growth and improved margins, amid intense competition and patent litigation. Its performance served as a foundation for new iterations and to sustain the brand's positioning in the high-end segment.
