The first was Apple with the presentation of his successful iPhone 5S in golden color. As usual, the smell of the good result of the smartphone of those from Cupertino quickly got followers like the first rumored and subsequently confirmed gold-plated HTC One, which was followed by the HTC One mini in this particular gold rush. And of course, Samsung It could not be less and apparently it has been quick to coat one of its most popular models with the precious metal. In this way The Samsung Galaxy S4 Gold Edition arrives.
The launch of the champagne-colored iPhone revived interest in golden finishes, with a demand that many described as extraordinary, and Samsung has taken advantage of the hype with its own proposal for the Galaxy S4The brand announced it through its regional profiles in Twitter y Facebook from the Middle East, showing official images and promotional messages such as “for a style that's uniquely yours” or that “elegance is a touch of gold”.
Well it is true that It's not the first time we've seen the Samsung Galaxy S4 so elegantly dressed, since last May we informed you of a version plated in 24 Carat Gold manufactured by the GoldGenie company, which could be purchased together with its luxurious wooden box for about 2.000 Euros. For potential interested parties, they also offered it in rose gold or platinum, with prices equally in line with the materials used.
Two golden variants and finishes
El Galaxy S4 Gold Edition is offered in two variants that focus on the exterior design, keeping the interior intact. In both, the frame and rear exhibit a gold metallic finish, with the front in a complementary color. The brand names used by Samsung in its regional communications help distinguish them:
- Gold Brown: combination of gold with brown front, ideal for those looking for a touch sober and elegant.
- Gold pink: a mix of gold with a pink front, designed for a profile that wants promote with a more striking contrast.
It is worth remembering that this special edition does not alter the specifications from the standard S4: customization focuses on aesthetics, so the experience, performance and accessory compatibility remain the same as the standard model.
Samsung Galaxy S4 Gold Edition among the desert dunes
As we have just witnessed in the image distributed through the official Twitter account de samsung mobile arabia’s most emblematic landmarks, the Galaxy S4 Gold Edition appears among the desert dunes in Two versions, one in rose gold - or rose and gold, which is not the same - and a second that combines gold with a somewhat more discreet brown color - although speaking of discretion when we are referring to a gold-plated smartphone may be nonsense. -. In both cases, it seems that device modification stays on the outside and it would keep its usual specifications.
In addition to the announcement on Twitter, communication was reinforced on the regional page of Facebook from Samsung Gulf, confirming availability in Two colors and emphasizing the aspirational nature of the gold finish with messages that speak directly to the user's personal style. The aesthetics of the promotional materials seek to connect with an imaginary of luxury y exclusiveness associated with gold.
Availability and strategy in markets
Most likely, the launch of this special edition will be limited only to the United Arab Emirates market, where this type of terminals has a great acceptance as has already been shown Nokia putting a similar model on sale, so it would be truly surprising if we could see it showcase in Spanish stores with other models of the South Korean firm such as the Samsung Galaxy Active S4 or the recently landed Samsung Galaxy Note 3. And you would you buy it?
From the competition it was pointed out that Samsung's decision responds to a market trend very specific: to take advantage of the popularity of the gold color in the high-end range. Industry sources indicate that, although a subsequent expansion is not ruled out, the absence of a global press release and the focus on regional profiles suggests a strategy designed for an audience that particularly values this finish.
Samsung seems to want capitalize on the gold rush with two well-defined configurations (Gold Brown and Gold Pink), relying on social networks to measure interest and maintain control over distribution. If the enthusiasm for gold continues, it would not be surprising if other brands explore similar editions again, as we already saw with third parties who flirted with plating or metal bath.
Source: Samsung Mobile Arabia (Twitter) Via: TheVerge.
