Snapchat It has had a major competitor for some time now: Instagram StoriesBut the ghost-themed social network isn't giving up and continues to add options, features, and reasons why we shouldn't uninstall it from our phones. Now, it has added Three new features that make it more useful and attractive And, in addition, it adds improvements in calls, Stories, Map, security, augmented reality and video recommendations that reinforce its offering.
Snapchat now allows you can attach web links to the uploaded storiesThis is a very useful feature that Instagram already offers to some users, making it much easier to access different user content. Simply click on the link and access it through the app's built-in browser. Until now, links could only be shared in advertising campaigns, but now anyone can do it.with clearer calls to action without leaving the application.
The application has also launched a new tool to decorate the Snaps that we upload. Is about a series of prints That will allow us add backgrounds behind the objectsYou'll need to cut out the objects you want to appear in the image, and anything not selected as a cutout will appear with the new background, which will make your photos and videos look better. Be more creative now, so you can highlight something without diverting attention from the background., with multiple styles and visual patterns.
Finally, Snapchat has added the voice filtersNew filters that will modify your voice in different ways. You'll have to record a Snap and then apply these filters to change your voice to a higher pitch, a lower pitch, or make it sound like a robot. A wide variety of character voices which will make the stories that appear in the app's feed much more fun, imitating what a dubbing app. Until now, voice filters were part of face filters but now they can be added individually without the need to wear ears or other ornaments.
Calls and Call Lenses
In addition to Snaps, voice calls and video calls They are key: more than 100 million people use them every month. With the Call Lenses You can break free from the grid and appear alongside your friends in a single frame, sharing games and puzzles while you talk face to face for closer experiences.
Stories: Featured Night and Communities
The stories evolve in two formats. On the one hand, Featured Night (Story at nightfall) to add what you do when you stay up late and recap the next day how it developed. On the other hand, Communitieswhich allows you to share your perspective with your classmates, gradually expanding its availability, as Instagram does by allowing search for stories by location.
And, since many memories are too good to lose, the flashbacks from Memories They are viewed billions of times daily and now they are delivered directly to your conversations with friends to relive saved moments together without leaving the chat.
Snap map and most useful location
At the Snap Map A tool arrives share location clearer to see others on the move. They are added 3D points of interest and new labels in the most popular nightlife spots among friends and the community. With the Actionmojis You can see what your friends are doing and segment featured sites by popularity, favorites, visits, or categories such as activities, restaurants, or shops.
Privacy is reinforced: location is disabled by defaultIt is only shared with friends and they are introduced frequent reminders and a simplified interface to manage who you share it with from a single place (including the Ghost mode).
Bitmoji and Snapchat+
Your avatar evolves with Bitmoji FashionShoppable fashion for your Bitmoji dress like youAdditional styles and a more expressive look. Furthermore, Snapchat + It offers exclusive features such as chat backgrounds, best friends groups, and icon customization. Its price is € 3,99 per month o €34,99 per year with a discount, and operators like Verizon integrate your purchase via +play.
Messaging, Cameos, and Stickers
The messaging prioritize the camera when opening to facilitate visual communication, similar to the Snapchat-style ephemeral messages. They arrive new stickersfun Bitmoji reactions and cameos, which use your face and your friends' faces to personalize animated GIFs within Snapchat.
AR and AI: Lenses and recommendations
The community interacts daily with the augmented reality On a massive scale: Lenses are played billions of times a day, and there are hundreds of millions of monthly users. New releases are launched Lenses with generative AI, such as transformations of science fiction scenes with surprising results.
The camera is more personal than ever: it They recommend lenses according to the context Suggestions appear when there is a photo or video (visual comprehension, weather, or time) based on the photo or video. people or pets and applying AR is expedited to RegardsIt also improves Lens carousel classification and an AR bar with categories for faster access to relevant information.
For creators, lens studio It allows you to add 2D/3D graphics, facial or body recognition, geolocation, textures and lighting, post to Snapchat, and activate Lenses with Snapcodes or links. There are already... millions of lenses Created by hundreds of thousands of creators and teams; many have been viewed more than 5 trillion times on Snapchat and apps with Kit roomPhenomena such as Crying filter They accumulated billions of views and even real-time AR board games have been born from the community.
Privacy and security: more protections
Snapchat protects communication between friends, but also collects certain personal, location and biometric data for analysis and improvements, and can share them with third parties. It has also been detected that the app consuming in the backgroundRegulators have expressed concerns about MyAI through the use of context, age, and general location for more relevant advertising.
To reinforce security, the warnings within the app when a teenager receives a chat from someone blocked or reported by others or from suspected regions. In addition, the friend requestsIf there are no mutual friends and patterns associated with scams are detected, They are not deliveredThe following are also improved: locking tools to prevent new requests from accounts created on the same device.
Risks such as cyber bullyingsensitive content grooming and sextortion Addictive behaviors (e.g., Snapstreaks) require education and monitoring. Tips: 1) Share guidelines on digital well-being2) check the correct age in the register; 3) define what can be shared; 4) uses features such as alerts, lock, Ghost Mode, privacy settings and report it from your profile. Use Safety Snapshot and Privacy and security center to learn more.
Video redesign and recommendations
The app introduces a redesign that prioritizes camera, chats and videos, unifying its two video feeds into a single source and launching a recommendation algorithm improved (if you wish, you can return to previous design).
The company invests heavily in AI and machine learning infrastructure to better classify and recommend, and adds AI that Add subtitles and filters automatically. MyAI also helps to translate menus and identify plants from photos captured with the Snapchat camera.
Scan the world with the camera
El scanner identifies Dog breeds, suggests where to buy a product, recognizes dish ingredients and more, bringing information instantly from the camera to facilitate shopping, learning or simple fun.
The new features have begun to reach all users of both the Android and iOS applications through an update. Check the Google Play Store if you have a pending update And you'll be able to enjoy the backgrounds and the voice. If not, be patient, it will reach everyone in just a few days. If you have any problems, consult Why isn't Snapchat working?With links in stories, creative backgrounds, voice filters, and an ecosystem that includes Lens calls, expanded Stories, a more useful Map, AI-powered AR, improved security, and a smarter video feed, Snapchat It is consolidating itself as a complete social chamber, prepared for what's to come.
