TAG Heuer Connected: Swiss luxury, Wear OS, and sports features in detail

  • Luxury design: titanium or steel, ceramic bezel, sapphire and interchangeable straps.
  • OLED display and all-day battery life, with 5 ATM and advanced GNSS.
  • Sports apps, exclusive watch faces, and synchronization with Fit, Health, and Strava.
  • Option to change to a mechanical watch after two years for an additional fee.

TAG Heuer Connected smartwatch design and features

The new smart watch with is now official Android Wear (Wear OS), TAG Heuer Connected, the first to arrive from a major Swiss watchmaker. It comes with a great design, well after all, it is a TAG Heuer Carrera, but in addition to that, they have Intel engineering and with Android Wear as its operating system. Its price is $1.500.

TAG Heuer Connected, a smart watch

Tag Heuer carbon fiber material
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If we analyze it as a smartwatch, the TAG Heuer Connected is a smartwatch that looks like the rest of the smartwatches on the market. And it even arrives without having some feature that was already common in almost all watches with Android Wear, the heart rate monitorHowever, it stands out especially for its designThe core of the clock is of 46 mm, and is made of titanium, with a sapphire crystal. It features Intel hardware: a dual-core processor and a 1GB RAM, as well as Android Wear as the operating system. It will come with seven straps in different colors, and includes water resistance. Its price is $1.500, and it will be available in selected markets in a staggered manner.

TAG Heuer Connected

TAG Heuer's proposal has established itself as a luxury connected watch with stainless steel or titanium cases, fixed bezel of ceramics, rotating central crown and functional pushers. It incorporates OLED display protected by sapphire that switches between active and ambient mode to save energy, and a battery around 430 mAh aimed at offering daily use and up to several hours of sports monitoring with GPS.

In addition to the resistance of 5 ATM for low-speed water activities, integrates connectivity Bluetooth and WiFi, payments by NFC (Google Pay), microphone for Google Assistant/Translate and positioning Multi-constellation GNSS (GPS, GLONASS, BeiDou, QZSS) with dual-band options in newer generations. Although this first edition didn't include a heart rate monitor, the Connected line has incorporated heart rate in later models for more comprehensive tracking.

  • Sport and health: The TAG Heuer Sports app allows you to record golf, running, cycling, walking and fitness metrics. pace, distance and HR, activity tiles and real-time data.
  • Synchronization: compatibility with Google Fit, Apple Health and Strava to consolidate training and well-being.
  • Precision tools: stopwatch with push-button control and precision of milliseconds, timer and alarm, plus navigation via crown and touch screen.
  • Personalization: Dials inspired by the house's watchmaking (Heuer O02 skeleton, Carrera Heuer O01, LCD, neural network-type animation and motifs hexagonal) with wide color and complication options.

Smartwatch TAG Heuer Connected design

The system interchangeable straps With quick-change straps, it's easy to adapt your style: rubber for extra grip and lightness, leather or steel bracelet with folding clasp. The range includes common sizes of 45mm and 42mm with differences in battery and screen (up to 1,39 inches and 454 x 454 pixels), maintaining the same aesthetic DNA of a sports chronograph.

For the most active, the brand offers an edition of golf with dynamic maps, auto-scoring, and support for tens of thousands of courses worldwide, plus a ball-inspired strap. In extended sport mode, battery life can be significantly extended, and charging is magnetic surface and fast.

You can change it for a traditional watch

First of all, it is stated that any user who buys the smartwatch and sees that he does not like it, will be able to exchange it for a mechanical watch. However, the TAG Heuer Connected is a watch that will become obsolete when better smartwatches are released, or when new versions of Android Wear stop being compatible with this watch. That's why TAG Heuer says that after two years, all users who want to, will be able to exchange their TAG Heuer Connected for a mechanical TAG Heuer for others $1.500 additional. Thus, we will have a traditional clock, which will never become obsolete, one of the shortcomings of current smartwatches.

TAG Heuer Connected luxury smartwatch

Combining premium materials, sporty features, exclusive dials and Wear OS ecosystem places TAG Heuer Connected as a benchmark in the luxury segment: a smartwatch with the soul of a Swiss chronograph designed for those who demand design and performance in equal measure.


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