If you're one of those users who can afford this watch, then this article isn't for you. Or perhaps it's exclusively for you. TAG Heuer presents a new smartwatch, with Android Wear 2.0which will be really expensive. Furthermore, it's a modular smartwatch.
TAG Heuer and the modular watch
Of course, no one would guess that a company like TAG Heuer, which has dedicated itself to manufacturing traditional Swiss high-precision watches, would combine two of the great innovations in the world of technology: Smart watches and modular devicesThat's what comes with the new TAG Heuer watch. It's the second one the company has launched, and it also runs on Google's operating system, although in this case it's Android Wear 2.0.
The new wearable is presented as TAG Heuer Connected Modular 45Developed in collaboration with Intel and with the distinction Swiss MadeYour box 45 mm in grade 5 titanium It maintains the brand's classic aesthetic, and incorporates ceramic bezel graduated and central push-button and rotating crown, and is Water resistant up to 5 ATM.
Real modularity: from smartwatch to mechanical watch
The new TAG Heuer watch features the key components of any smartwatch, plus some very interesting connectivity options, such as NFC, WiFi and the GPSIts processor is from Intel. But the most remarkable thing is that it's a modular watch. And no, we can't add an extra battery, a speaker, or a camera.
Modularity It's not designed to expand electronic functions, but to personalize and transform the watch. It allows you to change various parts and, above all, swap the module itself.
- Module main: intelligent or mechanic (including options like the Heuer 02T Tourbillon in higher configurations).
- Straps y buckles interchangeable, with a folding closure.
- Handles (legs) y bezel with different finishes.
The watch will arrive in stores in 11 different combinations, with 45 more available on request, making a total of 56 combinations available as standard; with customization of modules, handles, straps and buckles, you can achieve hundreds of variants.
Those familiar with the brand know the value of a high-end TAG Heuer watch. For them, the watch's mechanism is more important than the technology. That's why this watch doesn't compromise on the mechanism. We can replace the smart display unit with a traditional watch. That's the key to its modularity. The previous TAG Heuer could be converted into a traditional watch for an additional fee, but only once. With this new TAG Heuer, we can switch from a smartwatch to a traditional watch as often as we like. changing the module.
Screen, materials and specifications
The heart of the clock is a Intel Atom Z34XX accompanied 512 MB of RAM y 4 GB storageThe screen, protected by sapphire crystal, measures 1,39 inchesis of type AMOLED with resolution 400 Ă— 400 and ~287 dpiwith multi-touch response and ambient mode to optimize power consumption. The titanium case and ceramic bezel add lightness and resistance for intensive daily use.
In the connectivity section it includes WiFi, Bluetooth, GPS y chip NFC for payments from your wrist. It can be controlled by voice thanks to the microphone integrated with the Google Assistant.
Software, sports and spheres
It comes standard with Android Wear 2.0 (Google's platform for wearables), with support for Google Assistant y NFC payments through compatible services. TAG Heuer adds a own app to get the most out of the watch and a catalog of dials inspired by the house's watchmaking: from designs of three needles and skeleton to digital versions, with more than 30 spheres customizable in colors and complications.
The sporting experience benefits from GPS Integrated for recording routes and metrics such as pace and distance, the TAG Heuer sports app includes activities such as golf, running, cycling, walking and fitnessand can synchronize data with Google Fit and, depending on compatible models, with popular platforms such as Apple Health o Strava.
Price and Availability
The new TAG Heuer watch comes with a price tag of $1.600with an initial launch in the United States. Additionally, there are configurations starting at around 1.500 Euros depending on the market and materials, always within the segment of luxuryIt's not the cheapest smartwatch among Android Wear 2.0 devices, but it is one of the best. events for materials, modularity and Swiss pedigree.
Connected Modular 45 unit Swiss craftsmanship, Google technology and a truly modular approach that allows you to switch between a full smartwatch and a traditional fine watch, which puts it in a different category within connected watches.
