Facebook It has a special ability to copy functions from its rivals, integrate them into a platform with many more millions of users And, in doing so, stifle the momentum of the apps that inspire those ideas. We've seen it countless times, with Vine being a prime example. one of the most notorious casesNow the new target is... Prism and the effects on faces, with a focus on artistic filters and masks that live directly in the social network's camera.
Prisma
Prisma has been characterized by giving our photographs a very artistic lookInspired by well-known painting styles, the images look like authentic canvases thanks to neural networks that transform style. Its arrival on Android began in Beta form and, in addition to applying effects to photos, the focus has expanded to include video and intelligent scene segmentation.
Among its advances, the ability to apply filters stands out. just your face, just the background, or bothThis is possible because the application uses facial recognition and segmentation to distinguish the person from the environment. The result, when the scene is simple, is usually quite convincing and opens the door to striking compositions.
This type of AI-based filter is exactly what Facebook would have decided to retaliate Within its camera: artistic effects on photos and videos, with processing that recognizes the content and applies the style without the user having to edit manually. The goal is clear: to bring Prisma's aesthetic to the native publishing workflow for Live video, traditional stories and publications.
Videographer: https://youtu.be/SnqzXaXnIDw
Effects for faces
And something similar will happen with face effects. Want to add a dog snout or a bear nose? You won't need to anymore. no other application than the Facebook app. Within it, a Camera section will be included to be able to take photographs and add all these effects With these, we will achieve a much greater impact on the social network, but we will also be able to modify the photos to save a memory with a very personal stylestriking and varied.
The company has opted for a repertoire of masks with augmented reality that automatically adapt to the face. It works simply: you choose the mask and the system. detects face in real time to attach it. This technology derives from acquisitions like MSQRD and integrates filters that react to gestures, open their mouths, or change with movement, making them ideal for live videos and stories.
Furthermore, the artistic effects are not only applied to the skin: the camera identifies the video content to adapt the filter to the framing And in some cases, it allows you to vary the intensity or combine layers (face/background) in the style of Prisma. Facebook has also experimented with custom masks by location, promoting local campaigns and events with thematic effects.
Related:
Facebook's camera as an augmented reality platform
Beyond the fun, Facebook has announced its intention to turn the camera on the main AR platformWhat does that mean? It means that developers can create filters, masks and 3D effects that are placed over 2D objects in the image, such as a cloud that "rains" on a plant, or informational labels that recognize products and display reviews or purchase linksAll without additional hardware: it works within the app and takes advantage of what the mobile phone offers.
The camera button is already present in Facebook apps, and from there, the company is pushing users to Share more with photos and videos enhanced. Feature deployment is usually gradual by regions and platformsand is integrated into the feed, profile, stories and live streams, reinforcing the camera as the center of the social experience.
The big problem with this release is not for the users, who they will have very easy to use this service, but for all the other developers, who see how Facebook manages to copy their services and include them in the social network, with many more millions of usersThis makes life much more difficult for these apps in terms of their growth and future. A clear example of this is Vine. They arrived first. Socially, they seemed to have done a better job. The interface and platform were more polished. And Facebook He came later with the videos on InstagramDespite that, nothing changed: Instagram gained more and more users, and Vine shut down permanently, which clearly demonstrates this. the potential of Facebook when it launches a new service.
Combining Prism type filters AR masks And an ecosystem open to creators lays the foundation for an unbeatable network effect: more formats for storytelling, greater engagement in live streams, and a camera that, on its own, can turn any post into a memorable visual piece.