Apple's leadership in the mobile market was indisputable when its reference product was the iPhone and Samsung had not yet awakened from its cave. Something similar continues to happen transferred to the tablet world, and that is that the leadership is still in the hands of the apple with its successful iPad. According to a report published by the International Data Corp., this is gradually approaching its end, since according to a report by the consultancy IDC (International Data Corp.), iPad they will lose their leadership in this year 2013.
Apple always offers great resistance, but it tends to weaken. And it is that as the years go by, the apple giant fights against more and more enemies from different firms, who also have the advantage of fighting with a weapon that makes them very strong: the Android operating system. It took iPhone six long years to weaken in the smartphone world, and the iPad continues to hold out, but according to IDC data, if the iPhone took six years to lose leadership, iPad will do so in three years, so the Apple tablet would lose its hegemony in this year 2013.
According to the aforementioned report, it is estimated that the iPad get 46% of tablet sales this year, setting a logical forecast that Apple would lose five sector points from the previous year. On the other hand, the forecast establishes that Android tablets will earn seven points in 2013 to take 49% of sales of tablets.
IDC also confirms that the tablet industry is a growing industry, with more than 2012 million units sold in 128, with 2011 million units sold in 72, or almost half. It is logical to think that those responsible for such a sales pull are the marketing of cheap tablets such as Google's Nexus 7 or Amazon's Kindle, plus the number of small devices, since Apple continues to be the trendsetter, and since will launch its iPad mini, one out of every two tablets sold is smaller than 8 inches. According to IDC, «Small tablets they will continue to grow in 2013 and beyond.
El weakening of iPad saleswill also be influenced by the introduction of new manufacturers to the market for tablets, which following a logical timeline, will continue to grow. This year HP will sign up, with Android system tablets, and the presence of Microsoft will increase, which according to IDC forecasts, will have 7,4% of the sector in 2017, when in 2012 it barely reached 1% of sales .
